Edexcel A-Level Business (9BS0)
Multiple Choice Questions for Theme 1 – Marketing and People
240 multiple-choice questions, with answers to cover the key knowledge requirements of this unit.
This book contains 10 questions, with an answer key, for each of the 24 subject content topics in this theme, for a total of 240 questions.
Subject topic covered
1.1.1 The Market
1.1.2 Market Research
1.1.3 Market Positioning
1.2.1 Demand
1.2.2 Supply
1.2.3 Markets
1.2.4 Price elasticity of demand
1.2.5 Income elasticity of demand
1.3.1 Product/service design
1.3.2 Branding and promotion
1.3.3 Pricing strategies
1.3.4 Distribution
1.3.5 Marketing strategy
1.4.1 Approaches to staffing
1.4.2 Recruitment, selection and training
1.4.3 Organisational design
1.4.4 Motivation in theory and practice
1.4.5 Leadership
1.5.1 Role of an entrepreneur
1.5.2 Entrepreneurial motives and characteristics
1.5.3 Business objectives
1.5.4 Forms of business
1.5.5 Business choices
1.5.6 Moving from entrepreneur to leaders
Prepared by an experienced business owner and tutor, and coordinated to the requirements of the qualification specification, to help test and build knowledge.